EXPERIENCE

• Senior Brand Operations Manager, Web | Rippling | November 2022–Present

  Managed creative operations for Rippling’s web properties and oversaw projects from creative development through dev, QA, and localization. Partnered with stakeholders, engineering teams, and execs on the website roadmap. Resourced creative and development teams and implemented process improvements to ensure everyone could execute work smoothly.

• Senior Interactive Producer | Apple | March 2018–October 2022

Lead Producer on interactive projects, driving digital work for Apple’s global seasonal campaigns, keynote events, and product launches. Managed creative development, production with cross-functional partners, business stakeholder inputs and localization efforts. Responsible for timely and efficient project launches that meet Apple’s standards of creative excellence.

Additional roles at Apple: Interactive Producer, Associate Interactive Producer

• Producer | Critical Mass | May 2017–March 2018

Interactive producer working on new product launches and seasonal campaigns on-site at a leading global tech company in Cupertino. 

• Project Manager | DDB San Francisco | March 2016–May 2017

Managed agency projects and owned creative development, including timelines, project scope, studio resources, scheduling, and internal organization. Coordinated between account managers, creative directors, designers, producers, and external agencies to ensure key milestones were met and projects moved forward efficiently.

• Project Manager | True&Co. | September 2015–February 2016

Launched True&Co.’s pop-up retail initiative, introducing the Try-On Truck in four key West Coast markets. Managed the master work plan for the Try-On Truck buildout, launch events, and multi-city tour, and owned management of engineering requests, creative, email marketing and tour operations.

• Customer Experience Manager | True&Co. | September 2012–October 2015

  Managed the team responsible for all customer contact, providing key customer insights to the broader team, and ensuring a smooth customer journey for all True&Co users. Worked with engineering and marketing to produce initiatives geared at improving customer experiences and promoting customer delight. Promoted from Customer Experience Representative in 2013. 

  Analyzed customer surveys and Net Promoter Score (NPS) trends to determine pain points and areas for improvement. Doubled NPS by proposing cross-functional initiatives and project managing the execution of those initiatives.

SKILLS

• Project management, digital production, creative strategy and operations, social media, consumer research, communications research

• Experience with Asana, Jira, Wordpress, Zendesk, Photoshop, Illustrator, Figma, HTML, CSS

EDUCATION

• University of Pennsylvania | Philadelphia, PA

  Bachelor of Arts in Communication, graduated with honors, minor in History

  Magna Cum Laude

• UC Berkeley Extension | San Francisco, CA | 2019-2020

  Writing Coursework: The Craft of Writing, Writing Fiction, Journalism Workshop

• RISD | Online | 2022-2024

  Certificate Program in Interactive Design

  Coursework includes Web Architecture, CSS, Javascript, Mobile App Design and Prototyping